Strategic Narrative
& AI-Augmented
Communications.
Helping organizations turn complexity into clarity through narrative audits, messaging architecture, executive thought leadership, and scalable communications systems.
To uncover what is already there. To follow the signals beneath the surface — patterns, contradictions, repeated language, hidden assumptions, and the residue of how organizations actually operate.
The strongest strategy is not invented. It is uncovered.
Most organizations do not have a messaging problem. They have a coherence problem.
The story already exists — across leadership decisions, customer conversations, internal language, market perception, and strategic priorities. It is rarely missing. It is fragmented.
Through ethnographic research, executive and stakeholder interviews, and strategic narrative mapping, we identify the gap between intention and perception, and build the architecture that creates clarity, trust, and alignment.
Three engagements.
One throughline.
Narrative Audit
A strategic diagnostic for organizations where messaging feels fragmented, growth has outpaced clarity, or leadership alignment is weak.
Messaging Architecture
The coherent narrative system — positioning, pillars, voice, and executive narrative — that aligns leadership, teams, and market perception.
Fractional Strategic Comms
Senior-level advisory support without the full-time overhead. Executive communications, AI workflow design, and narrative governance.
Founded by Ani Okkasian-David.
Ani specializes in narrative strategy, editorial leadership, and the design and production of content that shapes how organizations are understood.
She helps organizations translate complex ideas, products, and technologies into clear, compelling stories that drive brand authority, thought leadership, and audience engagement.
She has led global content and editorial initiatives for companies including Amazon (Payment Products) and top mobile app PicsArt, and previously led the innovation unit at OMD Los Angeles, working with brands such as Sony Pictures, Warner Bros., CBS, and Apple.
She holds a master's degree from Georgetown University in Communication, Culture & Technology.
If your story feels scattered, the work begins with a conversation.